![]() Break things down into segments, and make sure that your videos follow a flow that makes it easy for viewers to understand exactly what you are communicating to them. Take a look at what the SEO guidelines are for publishing a piece of content like a blog and try to apply that same logic to your video creation. That means that the best practices you use for your standard SEO practices can be applied to your YouTube SEO strategy as well. Both YouTube and Google follow similar SEO guidelines for success. When you work on your YouTube SEO, don’t think of it as a completely separate entity from your other SEO work. Don’t just focus on what ranks highest, but think about how you can specialize and find niche keywords that match your brand values and goals. While you might know how important it is to do research and pick the right keywords to use in your video creation, you also want to brainstorm the types of keywords you want your channel to be found for. That means that your keywords are essential to getting more traffic to your YouTube videos. When you type in a word or phrase, that creates a keyword that the YouTube algorithm looks at in order to find the right content for your search. Your YouTube search bar is just like any other search bar on a search engine like Google. Therefore, the SEO optimizations that you make for YouTube not only apply to the search within the platform, but also to compete for that space in Google search. So, when someone searches on Google, the search engine also presents a carousel of video content, both from YouTube and other platforms, that is more relevant to that search. ![]() As the search engine and YouTube belong to the same company, there is an integration between the platforms. Why does this happen? Because the platform understands that these videos deliver a more valuable experience to the user.Īnd that’s also what Google’s own algorithm understands. But, for those who publish content on YouTube, it is important to know that the algorithm also has channel engagement and optimization criteria to rank the results.įor example, a video that correctly fills in the title, tags, and description fields tends to have better placement than one that does not.Ī YouTube channel that tends to receive a lot of comments and likes also positions itself better than one that doesn’t have good engagement. User search and browsing histories-just like on Google-are important points for customizing the results page. ![]() When the user types a search term on YouTube, the platform’s robots scour across all the channels and videos to deliver the best results to the user in order of relevance.Īnd, to determine which are the best results for each person, the algorithm considers several factors. This also happens on YouTube, which offers its own search system so that users can easily find the channels and videos they are looking for.Īnd the platform has a lot of weight among internet searchers: this 2017 study showed that YouTube had a higher number of searches than Yahoo! and Bing, for example. On social media sites, there is also an internal search engine. When you access a website, for example, there is usually a search feature there, which finds internal content. Search engines exist in many other places on the internet. That said, let’s now understand what YouTube SEO is. It also eliminates those that use spam, plagiarism, or other malicious practices from the results. In other words, when crawling, indexing, and ranking web content, the search engine wants users to find the best results for their searches.įor this, Google has developed an intelligent algorithm that is capable of identifying the pages that offer a good experience. Google has a mission: “to organize the world’s information so that it is universally accessible and useful for everyone”. After all, this internet giant dominates over 90% of searches worldwide.īing, Yahoo!, and Baidu are the other search engines that keep the rest of that share. ![]() Of course, when it comes to SEO, what you want is to reach the top positions of Google Search. It encompasses programming, design, content production and the relationship with other sites, so that search engines consider that page is the best result for what the user is looking for. Search Engine Optimization is the set of strategies for optimizing the user experience that aims to improve a page’s positioning on search engines. What is YouTube SEO?īefore you learn what YouTube SEO is, it is important to take a few steps back and understand what SEO is. Download this post by entering your email below Do not worry, we do not spam. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |