![]() ![]() the competition with sites like Product Wars. Therefore, work to spread votes throughout the day in order to avoid a noticeable decline in vote velocity. Also, the algorithm apparently rewards constant and increasing velocity. Suspicious spikes in upvotes can get you penalized or disqualified. Spread your votes out over the course of the day. Lastly, we also made sure to have our own team create product hunt account in advance so we could list them as product makers day of launch. You should also be sure to reach out to your friends who are active on Product Hunt, such as other founders. Therefore, try to email your lists a week before and ask users to create a product hunt account and upvote some things first. Votes from active accounts count more than votes from new or inactive accounts. Ask for support, feedback, and shares instead. Be sure to never ask directly for upvotes, as that can get you disqualified. The Product Hunt algorithm considers both absolute counts of votes and comments, so encourage both forms of activity. Here's what to consider:Įncourage both votes and comments-without ever asking for them directly. When it comes to designing the assets for your post, be sure to take into account that the first still image in your gallery will be the preview that's shown whenever your post is shared.Īlthough Product Hunt will generate some organic traffic, you need to rally your community for support in the form of votes and comments to have a chance at being above the fold and winning a product hunt badge. Offer the Product Hunt community something exclusive and immediately actionable, like a free month or a shortcut off the waitlist. Launch early in the month to give yourself a better shot at Product of Month, because the clock resets every month. Pre-schedule your post for 00:01 PST, because the clock resets at 00:00. Keep your posting concise, and then add extra content to your "maker comment," which is a good place to tell your founder story to ph users. "connect like everyone's together" in our first visual and social assets for the day. For example, we chose to lead with "your virtual office in a macOS dock" vs. They are more likely to be familiar with similar products, so be sure to cut to the chase of what's most unique about your product. Many members of the Product Hunt community are makers, developers, and tech enthusiasts who are constantly checking out new products. The Product Hunt community prefers specific value props to high-level, lofty value props. For Product Hunt, it can help to consider: This is mostly your existing product marketing at play. Create a posting that resonates with the Product Hunt community. #1 Product of the Day, #4 Product of the Week, and 961 upvotes! Our highest-impact advice for a great Product Hunt launchĬreate a posting that resonates with the Product Hunt community.ĭecide if you want to work with a pro product hunter. Our first launch, before we knew all this:Ĥ34 upvotes (some of which came long after launch day) Our second, more well-informed launch: Plus, it's a fantastic way to generate social proof from existing users or tech enthusiasts who support your new product launch. In addition to the eyeballs that come with making it to the top of the product hunt homepage and your supporters sharing on social media, the top launches of the day and week are featured in the Product Hunt team newsletter to their massive audience. Why is Product Hunt worth getting right?Ī good Product Hunt launch can result in hundreds of signups or potential users in a day or two, and then a trickle of interest as people find you through the platform over the next few years-either as similar products launch, or because they're using Product Hunt to search for something that solves their problem. We focus on useful ideas and advice we received from other startup leaders but didn't find frequently reflected in posts elsewhere online. Product Hunt launches have been written about extensively elsewhere, but this blog post is a high-level game plan for a successful launch based on our experience launching Remotion 2.0 in July 2021 (where we hit #1 Product of the Day). As with most marketing strategies, you get out what you put in when it comes to launching on Product Hunt. ![]() It can be a valuable way to accelerate your growth and help you rally your existing audience to spread the word about your product. Launching on Product Hunt is a great way to introduce your product to a large, very engaged community of early adopters. ![]()
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